Tobias Kaspar: Holiday

Galerie Peter Kilchmann, Zahnradstrasse, Zurich

The installation, which presents Kaspar's new jeans line “Holiday”, consists of different objects that are characteristic for a fashion store: two dressing rooms, with curtain, chair and mirror, in which the jeans can be tried on. In front of the dressing rooms, a set of jeans is hanging, in all available sizes, on a clothes rail, next to it there is a classic exhibition bank placed. Framed Polaroids, two white glowing monitors and the lettering “Holiday” further decorate the setting, and serve as an announcement and promotion of the new jeans.

 

A few days before the exhibition opening at Midway Contemporary Art, the institution invited its board members to a preview at which the new jeans – produced by Midway and designed by Tobias Kaspar with fashion designer Joy Ahoulou – were presented in form of a photo shoot. Board members and friends, wearing white “Holiday” jeans, posed in different constellations before the eponymous gas station “Holiday” on the opposite side of the street. The photographs that emerged at this so called “dress rehearsal” are included in  a small booklet attached to each pair of jeans.

 

While for Kaspar's installation at Midway the foyer was remodeled and repurposed in a stage for the presentation of the jeans, the gallery shows “Holiday” in its project space. During the exhibition, the jeans can be tried and are available as limited editions.

 

The white “Holiday” Jeans collection follows Kaspar's blue jeans from 2012 that were presented in the fashion shop Andreas Murkudis in Berlin.